Final Project: App/Device Development

Why develop a mobile app or device for your organization?

Mobile apps and specialized devices are one way forward for organizations that want to have a closer, ongoing bond with their stakeholders. With an installed application or tool that reminds stakeholders of brand elements, notifications, images, products, ideas, and the organization itself, there is a greater chance for engagement, which potentially leads to more productivity, projects, or sales.

Mobile App

Mobile App (Photo credit: mdurwin2)

For the second and final project this semester, you are to develop a 5 minute pitch that introduces a plan for a mobile app or specialized electronic device for your business. It should answer the following questions for stakeholders, build interest and support for the application or product, and stay in keeping with your organizational brand.


You must create a 5 minute video. you can choose to deliver a presentation, slideshow, a talking head shot, screencast, or other imagery. You will be graded on content, quality of format, and variety. 20 points are at stake. The more types of literacy you show, the better. Demonstrate code. Use screenshots. Use audio clips. Play music. We should not wonder what the app or product looks, tastes, or feels like. Demonstrate that.

Have fun. Make it great. Make a portfolio piece. 

You will deliver your presentation by embedding your video in your final post by the start of our final class on December 15th, 2015, and have the questions answered below before class in the body of a post. The content of your post should essentially be the script and illustrations. The result is a single post with a video followed by the content of the video in textual-visual form. If you do this well, you prove the important learning outcome of visual transliteracy, and demonstrate your ability to communicate in audio, video, text, graphics, photography, and drafting.


Questions to consider in proposing your mobile application.

What will your app do, what are its key functions? Does it tell users about news? Share galleries of images? Update progress or scores? What will users be able to do with your app on a walk, in their car, or elsewhere? Keep track of scores? Show how to get around a city? Guide users? What applications inspired your app idea?

What phone or tablet sensors (GPS, camera, mic, speakers, temperature, pressure, speed, etc.) will it use? For example, can users take a photo of something related to your work and share it with other users of the app? Would it be useful for the app to know the local temperature, and somehow make useful insights with that data? Be especially creative here.

What business problems does it solve? Does this app change the focus of your business in any way?

How does it compare to similar apps or products being offered by peer organizations in your industry?

What would it look like? What would the user interface allow you to do most easily? USE INKSCAPE TO ANSWER THIS. Give examples of applications that have a similar navigation style to yours. Visuals will help here. Inkscape could be useful in mocking up the key screens of your app. You may want to make use of Wireframing for your design, and below is an example from Izabela Mendonça Riz via

Mobile wireframing by Izabela Mendonça Riz via

Mobile wireframing by Izabela Mendonça Riz via

Who would be on your development team? How much would it cost to develop, and what would you sell it for?

Does it allow for a social connection? Does it connect to Facebook or Twitter, and if so, why? If it offered to update the status of a user on Facebook, what might the status say? (e.g. John LeMasney just finished his final project on CourseUpdates!)

How does it improve the life of the user?

Have fun. Propose something that would actually be useful. Show me everything you learned, please, to the degree that it applies here.


Assignment 9: Podcasts

Keeping in touch with news about technology

English: RCA 44 Ribbon Microphone -- Creative ...

This week, please listen to the following podcast, then answer the questions below in your post, written in the form of a critique/review of the podcast.

Finally, using,, or whatever digital audio recording method you prefer, please record your critique, put it online, and put a link to your audio at the end of your post. Keep the review short and sweet, not exceeding a minute or two at most. Answers to the questions should be a sentence or two. If you use the WordPress shortcode method, you can include a player right inside your post. This is how I embedded the audio below.

Remember that you can use to store your audio, or you can use Soundcloud to both record and store it. If you have problems or questions, please call me at 609 553 9498.

All About Android

“ALL ABOUT ANDROID 240 DISTRACTED BY THE NIB Hosted by Jason Howell, Florence Ion, Ron Richards New Google+, Blackberry Priv, Pushbullet, YouTube Music. Records live every Tuesday at 8:00pm Eastern / 5:00pm Pacific / 4:00 UTC.” – All About Android 240 Distracted By the Nib | TWiT from

Click the play button below to listen now.

  1. What is this show about?
  2. Who are the hosts, and what are they known for?
  3. What was the most interesting story for you in the show?
  4. Of what value is this show to organizations?
  5. Would you listen to the show again?
  6. If you were to make a podcast, what might the content be about?

Assignment 7: Social Media Dashboards

A segment of a social network

Choose 2 social network dashboard solutions

from the ones that we reviewed, set up accounts in them, and then add RSS feeds, social networks, or other curated content to them. Note that RSS feeds are often advertised, but you might also search on the phrase “name of site rss feed” to discover them. e.g. Search for New York Times RSS Feed

Then answer the following questions with help from our template:

  1. What insights did you gain about your personal or organizational brand from the dashboard. What are you able to more easily discern?
  2. What is the business benefit of tools like these? How can you help to define or shape brand with these tools?
  3. Do some simple google searches on yourself, your organization, and your industry. If you knew nothing about these topics, and had only the search results to go on, what would you find from these results? How does your determination change from the social media dashboards’ curated search engine?

Assignment 5 and Presentation 1: Social Media Organizational Guidelines.

A brand is not a logo by John LeMasney via

A brand is not a logo by John LeMasney via

Hello, all!

I wanted to take this opportunity to say how proud I am of your efforts and patience with the topic of organizational technology and media. We are about to step it up a bit.

First, this week’s assignment (due next Tuesday 10/20):

Read the following PDF of Princeton University’s Social Media Guidelines. I think of it as an exemplar of this kind of document. 061611_Princeton_Social_Media_Policies

Answer the following questions in a post, and follow the guidelines of the template:

  1. What kinds of problems or issues do you predict in your organization’s social media usage and participation?
  2. What are the benefits for your particular organization in using social media to communicate and start discussions with stakeholders?
  3. What are some reasons that you might use Facebook versus Twitter versus Pinterest as platforms? Should your particular organization focus on one, use all three, or use these and others? If you are going to use others, what are they and why are you using them?
  4. What kinds of policies are you going to adopt for your organization’s social media policy document?

Presentation 1 (due 10/27):

Create a 1500 word post that defines the administrative guidelines for using a particular social media network. Use Princeton’s policy as an exemplar of form, ideas, and language. Yours will not be as comprehensive as Princeton’s (for several reasons, chief among them length), but will cover the same kinds of things, e.g. naming guidelines, responsibilities, posting of content, comment moderation, etc. I suggest that you use Google Drive to create and share the document, but you could write directly in WordPress.

Use the one page document as a presentation topic for a five-minute presentation or video, where you introduce the document, go over the major policies, and invite people to contact you if you have any questions. You will present or show the video in class on 10/27.

You could choose to do a screencast (record your voice over your computer’s screen) or a talking head video (a video of you talking) or a traditional presentation of slides (your image and/or voice over slides). You could use YouTube, a USB key, or Google Drive’s Slides to deliver the presentation.

Here is an example of a screencast that explains Facebook Analytics:

You should be presenting as if to the people who would be responsible for social media updates in your organization.

You will have a post up by class time on 10/27 that includes an upload of your social media policy document, and if it is convenient, your video. YouTube would make this especially easy.


609 553 9498. My key piece of advice? Don’t wait to get started on this. I would like to hear all of your questions next week. You should try to have a draft of your one-page sheet done next week.