Assignment 5 and Presentation 1: Social Media Organizational Guidelines.

A brand is not a logo by John LeMasney via

A brand is not a logo by John LeMasney via

Hello, all!

I wanted to take this opportunity to say how proud I am of your efforts and patience with the topic of organizational technology and media. We are about to step it up a bit.

First, this week’s assignment (due next Tuesday 10/20):

Read the following PDF of Princeton University’s Social Media Guidelines. I think of it as an exemplar of this kind of document. 061611_Princeton_Social_Media_Policies

Answer the following questions in a post, and follow the guidelines of the template:

  1. What kinds of problems or issues do you predict in your organization’s social media usage and participation?
  2. What are the benefits for your particular organization in using social media to communicate and start discussions with stakeholders?
  3. What are some reasons that you might use Facebook versus Twitter versus Pinterest as platforms? Should your particular organization focus on one, use all three, or use these and others? If you are going to use others, what are they and why are you using them?
  4. What kinds of policies are you going to adopt for your organization’s social media policy document?

Presentation 1 (due 10/27):

Create a 1500 word post that defines the administrative guidelines for using a particular social media network. Use Princeton’s policy as an exemplar of form, ideas, and language. Yours will not be as comprehensive as Princeton’s (for several reasons, chief among them length), but will cover the same kinds of things, e.g. naming guidelines, responsibilities, posting of content, comment moderation, etc. I suggest that you use Google Drive to create and share the document, but you could write directly in WordPress.

Use the one page document as a presentation topic for a five-minute presentation or video, where you introduce the document, go over the major policies, and invite people to contact you if you have any questions. You will present or show the video in class on 10/27.

You could choose to do a screencast (record your voice over your computer’s screen) or a talking head video (a video of you talking) or a traditional presentation of slides (your image and/or voice over slides). You could use YouTube, a USB key, or Google Drive’s Slides to deliver the presentation.

Here is an example of a screencast that explains Facebook Analytics:

You should be presenting as if to the people who would be responsible for social media updates in your organization.

You will have a post up by class time on 10/27 that includes an upload of your social media policy document, and if it is convenient, your video. YouTube would make this especially easy.


609 553 9498. My key piece of advice? Don’t wait to get started on this. I would like to hear all of your questions next week. You should try to have a draft of your one-page sheet done next week.


Assignment 4: Learning to use Inkscape.

SVG versus PNG in Inkscape by John LeMasney via

SVG versus PNG in Inkscape by John LeMasney via

While I did not present a presentation, per se, tonight, you would benefit from looking at (and should consider references to) my presentations on Graphic Design and Visual Literacy.

Hi, all. So we’re getting deeper into hands-on technology now. This assignment will introduce you to a new tool for creating custom graphics that will allow you to create graphics with far more personalization.

From here on out, I expect you to use Inkscape regularly to create illustrations for your posts. You can make charts, graphics, illustrations and more using this tool, and you should get in the habit in the future.

If you are looking for inspiration for your illustrations, please visit my body of work done in Inkscape

1. Download and install Inkscape from If you have issues, call me at 609 553 9498. Here is an overview of the process as well:

2. Complete and post the results of the following tutorials along with the answers to the questions below. You can feel free to play a bit with the tutorial to emphasize your brand, e.g. in the tutorial for the glass shape, feel free to do the tutorial exactly as it is posted or choose a shape of your own. Note that the videos are not embedded because these videos (on this site) are not supported for embedding in Inkscape. Note that HeathenX often shows the entire tutorial in high speed with music first, then does the tutorial at regular speed over his voice. Don’t try to follow the tutorial in the high speed preview. Special thanks to for the great tutorials, over 100 in number. If you were to follow all of them, you’d know far more than I do about Inkscape.

In conjunction with your posting template, please address these questions in your post:

  1. What was the most difficult aspect of using Inkscape?
  2. What is the benefit to using Inkscape over using someone else’s graphic?
  3. What is the potential power of using graphics to express an idea over or in addition to using just text?

Class on 9/29/2015: recap and assignment 2.

On Branding

Hi friends. So, tonight, we talked about personal and organizational branding. My presentation, should you care to review it is at

I want to see your brand emerge over this semester. I would love to hear your thoughts on your own brand or the brand of an organization you know well in your weekly post on your site making use of the template in our menu. We also discussed the Post Best Practices and Post Template pages.

Please read, understand, and use them.

For this week, we have two important videos to review for your weekly reflective post. As I suggested in class, the template is a great guide for constructing your posts, but the writing should be yours. I have included additional questions under each of the videos below. You should answer and write to explore these kinds of ideas, or answer these questions specifically in line with the template. I will guide you if necessary about length, style, or intent.

Seth Godin: How to Get your Ideas to Spread

Author Seth Godin at PDF 2007

Author Seth Godin at PDF 2007 (Photo credit: Wikipedia)

Seth Godin presents some ways in which you can begin to think about the way that you brand yourself, in his own language, how you can be remarkable. Additionally consider the following questions in your templated response. In your posts, consider your brand, formatting, support for your ideas, and great imagery to invite the reader to engage.

  1. What about your organizational or personal brand is like Godin’s purple cow?
  2. What strikes you when considering Godin’s brand with his presentation style? What is he doing to move you emotionally?
  3. Do you align with Godin’s brand? If so, why, if not, why not?
  4. How are marketing and branding related?
  5. If you had to define your brand in three keywords (mine are design, open source, and openness) what would the three keywords be? In what way do you express those keywords in your words and actions?

Robert Scoble on Age of Context

At The Next Web 2013 Conference, Robert Scoble talked about the topic of the Age of Context, the idea that we are entering a new technology paradigm of wearable computing & related technologies and that it will continue to change the way in which personal computing evolves.

Some information about Robert:

“Robert Scoble (born January 18, 1965) is an American blogger, technical evangelist, and author. Scoble is best known for his blog, Scobleizer, which came to prominence during his tenure as a technology evangelist at Microsoft. He currently works for Rackspace and the Rackspace sponsored community site Building 43. He previously worked for Fast Company as a video blogger.” ~ Robert Scoble – Wikipedia, the free encyclopedia –

Please additionally consider the following questions about Robert’s keynote:

  1. How would you describe wearable computing in terms of organizational value?
  2. What is the importance of increases in data computation and streams of personal data? What is the potential organizational benefit of customers, staff, and other stakeholders in a given organizational context?
  3. Sensors, both on our devices (phones, tablets) and around us allow us to passively collect data such as geolocation, heart rate, pressure, presence, identity, and more. Why does this matter? What sensors would work best to help you to have some understanding of yourself, your work, and your personal or organizational context?
  4. Social network data, such as tweets, Facebook statuses, and Google Plus posts all create a curated set of things that we deem important. In cases where the information is made public, the data can be analyzed by way of keywords, trends, and conclusions. For instance, we can look at Facebook data in order to determine at what time of day people are most happy by searching for happy keywords checked against time of day over some period of time. How would you mine social media data in order to do research on a relevant topic for the work that you do?
  5. Geolocation data allows us to both navigate the world, have a record of where we have been, where we are, and where we are going. Collectively, what is the value of this data for you and your organization? In what way could geolocation data help people to find you, converse with you, and do important work together?
  6. Anticipatory contexts allow us to know what our next appointment is, if our flight is on time or not, alternate routes to avoid traffic between where we are and where we are going, and so on. Google Now is an example of this technology. What anticipatory tools would you like to have in your organization, and which ones would be most valuable for your consumers or customers?
  7. What is the potential benefit of a highly personalized world of data, as Scoble describes? Does it matter that your computing experience is becoming highly personalized?

Assignment one

Hi, all! I had a great time getting to finally meet you tonight. Please familiarize yourself with the syllabus by clicking on syllabus in the menu. We are going to catch up with the syllabus next week, I think. For right now, please just do the following.

Please read and watch the following post (the link after this paragraph), including watching its media, and then create a new post on the WordPress site you created and shared with me, and in the post, answer the following questions, taken directly from the site. As I’ve said, a post should be about 300-500 words, and written in a scholarly way.

Please follow your answers in your post with a picture of yourself, your name, and a short bio. See you next week!

1)     Will inertia be your guide, or will you follow your passions?

2)     Will you follow dogma, or will you be original?

3)     Will you choose a life of ease, or a life of service and adventure?

4)     Will you wilt under criticism, or will you follow your convictions?

5)     Will you bluff it out when you are wrong, or will you apologize?

6)     Will you guard your heart against rejection, or will you act when you fall in love?

7)     Will you play it safe, or will you be a little bit swashbuckling?

8)     When it’s tough, will you give up, or will you be relentless?

9)     Will you be a cynic, or will you be a builder?

10)   Will you be clever at the expense of others, or will you be kind?