Class on 9/29/2015: recap and assignment 2.

On Branding

Hi friends. So, tonight, we talked about personal and organizational branding. My presentation, should you care to review it is at

I want to see your brand emerge over this semester. I would love to hear your thoughts on your own brand or the brand of an organization you know well in your weekly post on your site making use of the template in our menu. We also discussed the Post Best Practices and Post Template pages.

Please read, understand, and use them.

For this week, we have two important videos to review for your weekly reflective post. As I suggested in class, the template is a great guide for constructing your posts, but the writing should be yours. I have included additional questions under each of the videos below. You should answer and write to explore these kinds of ideas, or answer these questions specifically in line with the template. I will guide you if necessary about length, style, or intent.

Seth Godin: How to Get your Ideas to Spread

Author Seth Godin at PDF 2007

Author Seth Godin at PDF 2007 (Photo credit: Wikipedia)

Seth Godin presents some ways in which you can begin to think about the way that you brand yourself, in his own language, how you can be remarkable. Additionally consider the following questions in your templated response. In your posts, consider your brand, formatting, support for your ideas, and great imagery to invite the reader to engage.

  1. What about your organizational or personal brand is like Godin’s purple cow?
  2. What strikes you when considering Godin’s brand with his presentation style? What is he doing to move you emotionally?
  3. Do you align with Godin’s brand? If so, why, if not, why not?
  4. How are marketing and branding related?
  5. If you had to define your brand in three keywords (mine are design, open source, and openness) what would the three keywords be? In what way do you express those keywords in your words and actions?

Robert Scoble on Age of Context

At The Next Web 2013 Conference, Robert Scoble talked about the topic of the Age of Context, the idea that we are entering a new technology paradigm of wearable computing & related technologies and that it will continue to change the way in which personal computing evolves.

Some information about Robert:

“Robert Scoble (born January 18, 1965) is an American blogger, technical evangelist, and author. Scoble is best known for his blog, Scobleizer, which came to prominence during his tenure as a technology evangelist at Microsoft. He currently works for Rackspace and the Rackspace sponsored community site Building 43. He previously worked for Fast Company as a video blogger.” ~ Robert Scoble – Wikipedia, the free encyclopedia –

Please additionally consider the following questions about Robert’s keynote:

  1. How would you describe wearable computing in terms of organizational value?
  2. What is the importance of increases in data computation and streams of personal data? What is the potential organizational benefit of customers, staff, and other stakeholders in a given organizational context?
  3. Sensors, both on our devices (phones, tablets) and around us allow us to passively collect data such as geolocation, heart rate, pressure, presence, identity, and more. Why does this matter? What sensors would work best to help you to have some understanding of yourself, your work, and your personal or organizational context?
  4. Social network data, such as tweets, Facebook statuses, and Google Plus posts all create a curated set of things that we deem important. In cases where the information is made public, the data can be analyzed by way of keywords, trends, and conclusions. For instance, we can look at Facebook data in order to determine at what time of day people are most happy by searching for happy keywords checked against time of day over some period of time. How would you mine social media data in order to do research on a relevant topic for the work that you do?
  5. Geolocation data allows us to both navigate the world, have a record of where we have been, where we are, and where we are going. Collectively, what is the value of this data for you and your organization? In what way could geolocation data help people to find you, converse with you, and do important work together?
  6. Anticipatory contexts allow us to know what our next appointment is, if our flight is on time or not, alternate routes to avoid traffic between where we are and where we are going, and so on. Google Now is an example of this technology. What anticipatory tools would you like to have in your organization, and which ones would be most valuable for your consumers or customers?
  7. What is the potential benefit of a highly personalized world of data, as Scoble describes? Does it matter that your computing experience is becoming highly personalized?

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